Arbonne
Playful dance-style product spots that put Arbonne’s line in motion—fun, shareable, and built to move independent consultants and customers to act.
The brief
Arbonne needed advertising that felt as energetic as its community—content consultants would actually want to share, not another static product slate. The ask: show off the line in a way that was fun, playful, and unmistakably alive—movement-forward spots built for social distribution and field momentum.
Geogram concepted and produced dance-style campaign films—choreography, product integration, and editorial rhythm designed to make wellness and beauty products feel approachable, celebratory, and worth replaying.
The campaign
The original spot—dancing, product-forward, and built for consultants to rally around.
Results that earned a sequel
The campaign didn’t just perform—it reshaped the year. Within a few months, Arbonne saw annual revenue improve by 50%—proof that playful, movement-driven creative can move the business, not just the feed.
Replay Again
A year later, the results spoke for themselves—Arbonne came back for a Replay Again campaign, bringing the same playful dance energy to a fresh round of product storytelling.
What we delivered
Campaign concept
Dance-forward creative direction that makes product discovery feel like celebration—not a catalog.
Video production
Full campaign films with movement, rhythm, and product hero moments built for social and field use.
Sequel campaign
Replay Again—a second chapter that proved the format had staying power with Arbonne’s audience.
Shareable advertising
Content consultants could rally behind—playful enough to pass along, polished enough to represent the brand.
The result
Two campaigns, one unmistakable tone—and a 50% lift in annual revenue within months of launch. Arbonne got advertising that matched the energy of its community, and Geogram got a client who came back a year later to do it again.