Heinz / Kraft
Geogram brought Escalon Tomatoes to life for Heinz/Kraft—parallax and VFX animation on still photography, full video edit, voice-over direction, color grading, and audio mixing for a brand film on quality and taste.
The brief
Escalon Tomatoes carries a heritage story—field-ripened fruit, careful handling, and a standard of quality that sets restaurant and foodservice ingredients apart. Heinz/Kraft needed a brand film that could communicate that difference with warmth and credibility, without the budget of a full live-action shoot at every step.
Geogram's approach was to start with strong still photography and make it move—using parallax depth, VFX animation, and editorial craft to turn static frames into a cinematic story about what sets Escalon apart in quality and taste.
A Passion for Better
The finished brand film—learn what sets Escalon Tomatoes apart in quality and taste.
What we delivered
Parallax & VFX on stills
Motion design and visual effects that animate still photography—adding depth, movement, and energy so every frame feels alive on screen.
Video editing
Full editorial assembly and pacing—building the story arc from field to finished ingredient with rhythm that holds a foodservice audience.
Voice-over direction
Guidance on tone and delivery so the narration carries authority and warmth—matching the premium positioning of the Escalon brand.
Color grading
Color correction and finishing that brings out the richness of ripe tomatoes and golden-hour fields—consistent, appetizing, and on-brand.
Audio mixing
Final mix balancing voice, music, and atmosphere—polished sound that supports the film without overpowering the message.
The result
A one-minute brand film that turns photography into motion—telling the Escalon story with cinematic craft, from sun-ripened fields to the ingredient chefs trust. Parallax and VFX gave still assets new life; editorial, color, and mix brought the piece to broadcast-ready finish for Heinz/Kraft.