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Creative · Web · Marketing

CTTC Marketing Website

Geogram brokered cttc.com and built the statewide marketing site—course catalog, membership paths, and a clear handoff to the member portal.

CTTC website homepage — Mastering Transit Excellence through Innovative Learning, with course catalog and membership modules on cttc.com
cttc.com — brand promise & homepage

Where they started

CTTC trains the people who keep public transit running in California. As the consortium grew from a regional program into a statewide resource, leaders kept hearing the same friction: “Who are we, really?”

Staff and members already said CTTC, but the public site lived at scrttc.com—the legacy SCRTTC address—with a carousel-heavy layout that buried the course catalog. Coordinators needed a marketing front door that matches the new statewide brand and routes visitors to training, membership, and the member portal.

Securing cttc.com

Domain acquisition

scrttc.com cttc.com

The acronym was already CTTC—but every email, slide deck, and business card sent people to a regional URL that didn’t match. Geogram brokered the acquisition of cttc.com, retiring the SCRTTC-era scrttc.com address so name, domain, and brand identity finally tell the same statewide story.

  • Brand consistency Members said CTTC; the web said SCRTTC. A four-letter domain closes that gap.
  • Easier to share cttc.com is short, memorable, and aligned with portal.cttc.com and member communications.
  • Statewide credibility Dropping “Southern California Regional” from the URL signals California-wide reach—not a regional-only program.
  • Foundation for launch With the domain secured, Geogram migrated content, redesigned the site, and deployed on the address CTTC will keep for years.
CTTC homepage on cttc.com with Mastering Transit Excellence through Innovative Learning brand promise
Live on cttc.com — promise-led homepage

Before & after

Before

Southern California Regional Transit Training Consortium

scrttc.com

Hard to explain in one sentence, easy to mistake for a regional-only group, and a website that asked visitors to hunt through menus and carousels before they found a course.

Legacy scrttc.com homepage with navy and gold branding, hero carousel, and upcoming courses grid
Legacy homepage

After

California Transit Training Consortium

cttc.com

A statewide name people already use and a site that leads with training, membership, and how to get started—on the domain Geogram secured for the launch.

CTTC website transit agency training programs page with workforce development content on cttc.com
Training programs

What we built

UX & information architecture

Mobile-responsive layouts that lead with the course catalog, membership benefits, and training solutions—not buried carousels.

Brand-aligned design

Applied the CTTC identity system—Inter typography, brand palette, and promise-led messaging across every page.

Portal integration

Consistent look and clear paths from marketing content into portal.cttc.com for registration and member tasks.

Content & launch

Content refresh, migration from the legacy SCRTTC site, usability testing, and monitored deployment to cttc.com.

The result

Agencies statewide get a clear first impression—cttc.com puts training and membership front and center, on a domain Geogram brokered so the statewide name and web address finally match.

  • Nonprofit
  • Transit
  • Marketing site
  • Web design
  • Content strategy